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A Guide to Annual Giving for Professionals and Volunteers
James M, Greenfield
Crystal Dreams Pub
2. Auflage März 2002, Sprache Englisch
Hardcover 512 Seiten
ISBN 978-0-471209874
Beschreibung des Verlages
This top-quality publication of the NSFRE National Society of Fund Raising Executives, USA, is now in the 2nd edition. Revised and expanded, this practical resource takes you through the entire fund development process, giving you the master plan necessary for realizing the full fund-raising potential of your organization. From accountability and stewardship to public solication and donor relation, the 2nd edition has been updated to include the latest economic figures, demographics, and reports from the American Association of Fund-Raising Council, as well as an added, in-depth discussion of ethics, worksheets for performance analysis, and new best practices that have developed over the past few years covering the latest strategies for telephone,telemarketing, and Internet solicitation, as well as approaches to soliciting from corporations and foundations. Included sample forms and letters, checklists and charts (Quelle: gekürzter Text des Verlages).
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