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Best Practices for Marketing, Communications, and Fundraising Success
Ted Hart, Michael Johnston, James M. Greenfield
Wiley & Sons
1. Auflage März 2005, Sprache Englisch
Hardcover 360 Seiten
ISBN 978-0-471691884
Beschreibung des Verlages
Three experts have written a comprehensive best practise approach to developing multiple strategies
for using the internet to boost your nonprofit's success. This book helps all types of charitable
organizations analyze and select best practices and to integrate those with their traditional marketing
communications, and fundraising methods in order to advance their causes, inform their public,
raise public confidence and trust in their mission and vision. Featuring an international group of
contributors, this practical manual provides global applications with how-to guidance and proven,
practical methods for using the advantages of the internet in all areas of public awareness and
mass communication.
(Quelle: gekürzter Text des Verlages)
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