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The Art of Creative Fundraising
George Smith
White Lion Press Ltd
Dez 1996, Sprache Englisch
Hardcover 220 Seiten
ISBN 978-0-951897119
Beschreibung des Verlages
This book is almost certainly the most authoritative book ever written about the creative aspects of fundraising. The author offers a profound analysis of donor motivation and is critical of the extent to which charities take their supporters for granted. You will find a checklist on how to optimise the creative presentation of the fundraising message. How to write, how to design, how to us direct mail, press advertising, broadcast media and the telephone, how to think in terms of fundraising 'products' and you will find the whole galery of creativity and media (Quelle: gekürzter Text des Verlages).
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